The Benefits of Storytelling

Storytelling sometimes gets a bad rap. It implies that to tell someone a story, means that a half-truth or diversion is being communicated.

In reality, the power of a story has many practical benefits and can bridge gaps in knowledge where information or professional literature cannot. Humans often connect around common themes, and themes can be in many circumstances communicated well using a well formed story. Traditions, and human beings for centuries if not more, have used the story as a way to connect, learn, or communicate important things. Cave drawings? They were forms of getting messages to others.

20130408-182132.jpg. Photo by: Brian E. Dick

Reasons a Story Works:
1. Stories communicate meanings to others in non-direct ways.
2. We can reach others better through information that makes us think.
3. Stories often represent common ground, traditions, and ways of holding our interest.
4. Learning is faster.

The reality is: Often others will not listen if material is not seen to pertain to them. Often a message is avoided when it seems too confrontational, unpleasant, or disinteresting. When someone tells a story that communicates a message, it has a higher likelihood of reaching the listener, because they are more open to the information and can decide what they will make of it.

A personal story
“Last evening, as I was putting my daughter to bed, she was upset about the idea of having to go to bed. This is not necessarily uncommon. Instantly however, I decided to use a short family story that helped her connect with one of her personal interests. With what seemed to be a neutral story, opened up influence, and created more conversation. As some time passed, she was ready for bed.”. Whether you are young or old, stories and the use of narrative appears to be a universal approach to connect with others, and motivate others.

Too many people feel talked to, rather than talked with. Using narrative is an important way to build influence, open minds, build rapport, and communicate tough topics in ways that can be received in better ways.

When was the last time you used a story to engage your audience? What would happen to your message, your sales pitch, or your team that you managed if you told a relevant story that connects with the ideas you are trying to communicate? Chances are, others would consider the message more, especially if they connect with many of the underlying ideas.

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